CollegeAdmit
01 | Client/ Company:
CollegeAdmit is a college counseling firm that specializes in providing academic advising and assistance to bright and motivated students with imperfect educational records. They guide students through the application process and help them maximize their college options.
02 | Goal/ Objective:
As a new firm, CollegeAdmit was in
need of a logo. The logo needed to represent the company’s brand identity and how the company wants the client to perceive their brand:, professional, academic, collegiate and successful.
03 | Design Process/ Creative Strategy:
A few meetings with CollegeAdmit gave me a better understanding of their goals and mission. They provided me with a few ideas from other businesses which they wanted to emulate.
After researching similar designs and other college counseling services, I presented them with a few rough draft designs. The process was a bit lengthy, and with each iteration the designs became more filtered as I received feedback. Their logo relied heavily on typography to set the tone and I thought it was important to keep the design clean and modern.