Bassett Furniture has been my creative home since 2019, where I’ve focused on bridging the gap between a storied heritage brand and the fast-paced world of modern digital commerce. My role involves overseeing the entire lifecycle of the email marketing strategy—from original copywriting to final design—for both our promotional campaigns and wholesale markets. Rather than just focusing on sales, I prioritize the long-term relationship, building experience-driven content that makes customers feel at home with the brand. I also extend this visual storytelling to multi-channel advertising, crafting a mix of static and motion ads for platforms like Instagram and Meta that keep the brand’s timeless aesthetic feeling fresh and relevant in an ever-evolving market.