AIP (Associates in Periodontics) was a full-scale identity refresh aimed at bringing a high-end, modern feel to a specialized dental practice. I led the creative direction for the update, moving away from dated medical aesthetics to establish a cohesive brand that spans everything from a new logo and custom color palette to a complete website redesign. Beyond the outward-facing visuals, I revamped the practice's stationery and internal forms to ensure that every patient touchpoint feels organized and professional. This transformation not only polished the firm's public image but also simplified their day-to-day administrative flow, proving that great design can be as functional as it is beautiful.